Rickerism

David Letterman named his production company Worldwide Pants, Inc. The motto is, “The leader in pants and entertainment… and pants.” I believe Letterman was poking fun of NBC’s parent company, General Electric. He makes a good point.
The essence of business strategy is deciding what you are not going to do.

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When planning a start-up, there is a simple equation for creating projections:
f(x) = ax + b
Where ‘x’ is the number of people, ‘a’ is the fully loaded weight and ‘b’ is the marketing budget. The marketing budget is not headcount driven. It is how much the company spends on advertising and tradeshows. For a business-to-business […]

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